Tuesday, April 21, 2015

Saturday, April 18, 2015

Stradalli Race Team Ready for Sea Otter Classic Challenge



If there was a race circled on the calendar at  Stradalli  Headquarters before the season started it was the Sea Otter Classic, and the date has finally arrived. The Stradalli group will be joined by mountain bike competitor Bob McCarty, Doug deweese and road racing great Cesar Grajales. This is the 25th anniversary of the Sea Otter Classic, the World’s Premier Cycling Festival and there will be over 10,000 competitors and 65,000 fans in attendance for the weekend. Team owner Tom Steinbacher had this weekend circled on his calendar because he wanted to see how his team would match up against some of the best cyclists in the world. We’ve talked about the offseason moves, we’ve discussed the early season success for the race team, not only in South Florida but all around the country, but for this team the time has come to show what they can do.

This is such a big weekend for us because it’s not just about what the team is going to do, it’s not just how well the riders will do, this is going to be an opportunity for  Stradalli  as a brand to showcase how far it has come and prove to everyone we are a serious race team. Road, Crit, Mountain and more. If it is a competitive race, we want to be competitive in that race. The team, Sebastian, Ruben, Yosvani and others are in Florida getting ready for Speed Week in Georgia, but this weekend we are joined by Cesar after his huge win at Boulder Rubaix Pro Race and we are excited!”

Along with Bob McCarty and Cesar Grajales, who will be racing in road and circuit races, the team will be joined by Grant Potter. Steinbacher attributes a lot of the early success of the team to the help and support he has gotten from the teams sponsors. DIADORA providing the shoes, JACO Athletics provides additional clothing SAFETTI has provided the uniforms, and Full Speed Ahead (FSA) providing the cranks. This will be one of the most heavily watched race weekends around the cycling world and the team is ready to make an impact. The 25th anniversary of the Sea Otter Classic will feature riders from all around the world and is the perfect opportunity for team Stradalli to turn some heads. They have seen early success this season and with the team getting ready for Speed Week in Georgia next weekend this weekend is a great chance for the rest of  Stradalli  to compete on a bigger stage and no matter what happens, this is a big step in the right direction for the team as they look to move forward.

Vittorio Brumotti Partners with Full Speed Ahead

This will already be a huge weekend for Stradalli Racing and other companies in the cycling world. The 25th anniversary of the Sea Otter Classic will bring over 75,000 competitors, sponsors and fans to Monterey California. This is one of the biggest race events in North America on the cycling calendar and Stradalli Cycle Race Team Owner Tom Steinbacher promised there would be big news. Well he didn’t lie as Full Speed Ahead (FSA) who is already a sponsor for Stradalli race team, announced a partnership with former bike trial World Champion Vittorio Brumotti. 

Not only is Vittorio Brumotti a huge name in the cycling world, he holds 10 Guinness World Records, not too bad. This is an exciting announcement for FSA as it will bring more attention to the brand as a whole and what better place to do that than the Classic. Not only will there be huge crowds on hand, but hundreds of cycling sponsors will be trying to get brand awareness with race results, attractions and more. Partnering with a great organization like FSA at one of the biggest events in North America is a great way to not only get some brand recognition but turn some heads at the same time.

 “We love our relationship with FSA, they have been great sponsors and partners for a long time. We wanted to come to the Sea Otter Classic this weekend and get people talking about us. Of course I want to do that with what our riders are doing this weekend, and we expect big things from them. But I wanted to get some buzz going before the racing even started and of course FSA steals the show. Vittorio Brumotti’ reputation speaks for itself. The guy is one of the most iconic and famous people to have ever gotten on a bike and what he can do on it, I stand there watching like a little kid because I am just amazed. He is probably the greatest trick rider in the world and to watch him in person. 

For the company as a whole, Stradalli wanted to make an impact this weekend and not just with their race team. Stradalli Cycle has new frames in development, current frames winning races all over the country, riders winning races all over the country as well and they wanted to bring all that progress to a big race weekend like the Sea Otter Classic and show people they are a serious manufacturer and team. A partnership with Full Speed Ahead is a great way to start and their announcement of partnering with Vittorio Brumotti has certainly made an impact. FSA sponsors over a dozen major racing teams, many who compete in the Tour De France and other major races around the world. Being a part of the FSA family is a big accomplishment for Stradalli Cycle and shows they have to be considered a force to be reckoned with moving forward.

Tuesday, April 14, 2015

Ruben Companioni Wins Belmont Criterium on his Stradalli Faenza Aero bike



Team Stradalli cycle entered the Belmont Criterium Pro Race this weekend with only a three man team. Team Stradalli left the Belmont Criterium Pro Race on Sunday with another victory. Ruben Companioni once again took the jersey as he finished first in the race with the help of teammates Sebastian Morfin and Yosvany Falcon. The conditions were fair but it was undetermined how the team would fair with only three riders but that proved to be enough to take the victory in Sunday’s race. This was a great race but the team knows the competition is about to get a lot tougher. However, team owner Tom Steinbacher is more than pleased with the early season success of the Stradalli Race team.

“When we brought in Ruben I told him you were going to be part of a great team and the whole Stradalli family . A team with great frames, great bikes, great components, great sponsors and great teammates. The point I was trying to make to everyone is that cycling is a team sport and the better your team is, the better the chances are of you picking up victories and enjoying it together like a big cycling family . I am proud of our early success, it shows that what we did this off season was worth it but we still have a lot of work to do. The season has really just started and we are about to face steeper competition, harder races and tougher conditions. I know we are up to the challenge and it is nice to gain some early momentum to the season.”

The sponsors Steinbacher referred to; SAFETTI has provided the uniforms, DIADORA with the cycling shoes, JACO Athletics provides additional clothing and FSA the cranks, have all been a huge component if the teams early success as well. The new “one global force” model of team Stradalli has been an early success. The focus being the brand, rather than just individual success. Building the team around strong sponsors, veterans and athletes, better training routines and preparation for races. Input from other riders usingStradalli cycle bikes has also been a big advantage and all of this has worked well together in resulting in early season success.
“We don’t have one rider, we are never in one race, we have dozens of riders and are in multiple races each weekend. There are riders all over the world who race on Stradalli bikes and when they win it is a win for the whole Stradalli family. I looked at successful teams and tried to see what they were doing and I realized the key was the team mentality. Our manufacturers, the designing of the bikes, the sponsors, the riders, everyone had to go all in to make this year a true success for team Stradalli and that’s what you see happening this year.”

The team mentality and momentum has people looking at Stradalli Racing in an entirely different way this year. Now we will see what this new team can do as the meat of the competition and race schedule comes up. But Stradalli is ready to take on the challenge!
 

Stradalli Cycle

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